The colour you can't see

OLO VS YOLO

Stuart Semple is an artist with a passion for paint. He has been cooking up yet another impossible colour for us to enjoy. Recently a group of scientists from the University of California in Berkeley discovered a colour that has never been seen before. It can’t be seen with the naked eye. The only way to see the colour Olo, is by firing laser pulses into one’s eyes, thus stimulating retina cells. It won’t be ready for practical use any time soon, if ever.

However, it may be a discovery that opens doors to new colour vision in the VR world. Or perhaps lead to an understanding of colour blindness or curing various eye diseases. But that’s deep in the future.

Courtesy Stuart Semple at Culture Hustle

So when scientists released Olo, Semple set about reverse engineering it, determined to create the colour that can’t be seen… and then make it accessible to artists.

YOLO was born. Stuart’s dedication to making all colours available to everyone is admirable. After he created the blackest black to challenge Anish Kapoor’s ownership of Vantablack, he came up with the pinkest pink, and a NOT Tiffany blue and the newly released YOLO.

The paint is $10,000 a bottle (for non artists) and just $29.99 if you are an artist.

Thank you Stuart for yet again releasing a new colour into the wild.

Image courtesy of Stuart Semple

Stuart semple

FEATURED IN THE HUE EDITION

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very laboratory

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